trust at tisk
To what extent is your corporate or team culture promoting, demonstrating and rewarding TRUST? If you’re not sure, then there’s a high likelihood that trust is at risk… and when trust is at risk, everything is at risk.

My friend Barbara Brooks Kimmel who formed and continues to breathe air into The Trust Alliance community recently posted a great question which was inspired by a Seth Godin post – it’s a question for anyone who is a member of an online (or offline for that matter) community… and that probably means all of us.

The question is “Who is us?”

If you can get over the poor use of English language, let’s spin this a little and apply the question “Who is us?” to corporate and team culture.

A corporation or team culture is often formally defined by an espoused set of guiding values. However, the reality is, the corporation or team culture is individually and collectively displayed through the intentions, promises, actions and results of its members.

LEADERS: The intentions, promises, actions and results of the leaders within any corporation or team clearly provide the answer to the question of “Who is us as leaders?” and sends loud and clear messages about the level of trust that exists between leaders and their people.

BUSINESS DEVELOPMENT: The intentions, promises, actions and results of sales and business development specialists clearly answers the question “Who is us as professional advisers?” and sends loud and clear messages about the level of trust that exists between the salespeople and their clients.

CUSTOMER ENGAGEMENT: The intentions, promises, actions and results of customer service providers clearly answers the question of “Who is us as value providers?” and sends loud and clear messages about the level of trust that exists between service providers and their customers.

TEAM PRODUCTIVITY: The intentions, promises, actions and results of the intra and/or intra team members clearly answers the question of “Who is us as team members?” and sends loud and clear messages about the level of trust that exists between team members.

What we know from evidence-based research is that the level of trust held by internal and external stakeholders of any corporation or team will impact almost every measure of success. So it just makes sense to be intentionally and proactively creating and maintaining processes that build and maintain trust.

Intentionomics Trust Model - ClassicThe Intentionomics Trust Model helps leaders and their teams implement a practical approach to earning, building and maintaining trust across all levels of their organisation.

For more information on hosting a masterclass for your people on building trust to positively impact every measure of their success, send me an email to david@davidpenglase.com or give me a call on 02 9546 2492.