Exclamation markThe platform principle of Intentionomics is that People Get Your Truth: Over time, your intentions, promises, actions and results will either promote or expose you. Here’s further scientific validation on why this is so important in (a) building trust (self-trust, trust in others and others trusting in you), and (b) helping you live a more happy, flourishing and meaningful life.

It all started with a monkey and a raison. (I will keep this short and skip a lot of the detail, with apologies to the neuroscientists and neuropsychologists for my simplified version).

Researchers in Parma, Italy in 1990 were tracking the brain activity of a monkey and discovered by accident that the area of the brain that was activated while the monkey was anticipating and then eating the raison also ‘lit up’ when the monkey watched the researcher about to eat and then eat the raison (You can read more about this as reported by Keysers, 2011… see reference below).

So what you might ask?

Well, with further testing (yes, on humans and not on monkeys), scientific research confirms the existence of what we now know to be Mirror Neurons (MNs). When you observe another person, what these MNs do, is activate the same areas within your brain that is being activated by the person you’re observing through their own behaviour and actions. And here’s the key, they equip us to understand the intentions of others. (Hefferon, 2013).

In other words, Mirror Neurons enable and prove WHY People Get Your Truth.

And here’s even further validation for applying the Intentionomics Trust Model in your life. The applied steps of the Intentionomics Trust Model are to (1) write out intention statements – what you want for the people you impact through your various life roles (not just what you want from them), and then to (2) get clear on your intentional promises and (3) intentional actions that will help you ‘live up to’ those intentions, and finally (4) to track your results and hold yourself accountable for those results.

Research by Keltner (2012) has shown that the naturally produced hormone Oxytocin (often referred to as the ‘bonding hormone’ or ‘relationship hormone’) is released when we perceive people have been kind to us. OK… so we feel better when people do good deeds for us. But here’s the really interesting bit and where Mirror Neurons kick in again. What Keltner (and others) have found is that Oxytocin is released just as much, if not more, when we help others… So by setting intentional statements and following through with intentional promises and intentional actions that are designed to ‘make life better’ for the people we impact in our various life roles, we are, even if we are doing this from an altruistic intention (without any expectation of any return help or benefit), will ignite and release oxytocin in the reward and pleasure areas of our brain. So whether we want to or not, we will feel better about who we are and what we’re doing – and this impacts our sense of meaning in life, our level of positivity, happiness, curiosity, resilience and so many other correlates of physical and emotional wellbeing and life satisfaction.

This scientific research provides even more evidence, validation and reason for us to live more mindfully and intentionally in our work and personal lives… and applying the Intentionomics Trust Model provides a blueprint to help you achieve just that.


Keysers, C. (2011) The Empathic Brain. Social Brain Press.
Hefferon, K (2013) Positive Psychology and The Body. Open University Press
Keltner, D. (2012) Secrets of the vagus nerve. Presentation from the Greatergood Science Origination, 2 August, University of California, Berkley.