Living a ‘good life’ means more than just happiness! In this video series I’ve selected from 101 keywords and discuss how each word can impact your potential to live a more happy, flourishing and prosperous personal and work life.

This is keyword #032 – Differentiation

In business the importance of being able to differentiate from your competitors is one of the keys to success. Your point of differentiation may be through your products, your service, your brand, the buyer’s experience or a combination of many things. In business, as in your personal life, one of the strongest points of differentiation you can create is through the articulation and delivery on your intention.

Your intention impacts you and others.

In business it impacts your confidence and your competence and your motivation to deliver on what you promise. It impacts the connections you make through intentional trust relationships, whether that is with potential or existing clients, work colleagues, leaders, suppliers or centres of influence.

In your personal life your intention is one of your points of uniqueness – your point of differentiating you. How would you like to be remembered….as being just like everyone else, or as the person whose intention was to genuinely make a difference to those around you.

Your intention is key to you living a happy, flourishing and prosperous life.

To conclude this message today, let me leave you with the words of Ralph Goodale who said…

“In today’s world, the greatest point of differentiation…is brain power.”